How do small businesses remain competitive in the shadow of today’s corporations?
Persistence and value.
Small businesses must aggressively market themselves and stay persistent despite the difficulty of competing against the country’s large corporations; and, they must have value. Value is not defined merely in terms of cost, but in terms of what a business […]
Direct Response Marketing is a highly specialized form of copywriting. Not everyone can do it, and not everyone should. Direct Response was created by the direct mail industry. The term describes any form of advertising whether it’s print, online, radio or television that is meant to get people to respond now.
Two key components of direct […]
According to Wikipedia, the free online encyclopedia, “copywriting is the process of writing the words that promote a person, business, opinion, or idea.” Therefore, a copywriter is the person who actually writes these words.
In reality, we are all copywriters to some extent. Every time you have ever written a letter or email attempting to convince […]
Small businesses often make the mistake of using internal staff to fulfill all of the business needs. This means that one person can be responsible for balancing the budget, writing the company brochure, and answering the phones among other things.
Many small business owners believe that this approach is saving them both time and money. Time […]
Following are five excellent reasons why every small business owner should utilize freelance writers and designers when working on their written communications.
Reduce Costs – Hire help only when you need it.
No salaries, vacations, sick leave or benefits to worry about.
Breathe new life into a project with enthusiasm and a fresh perspective.
It is the only logical […]
Many small businesses take on the task of doing their own writing and design work. While this may appear to be cost-effective in the beginning, the reality is that poor writing and design can end up costing a business thousands of dollars in lost revenue.
The simple solution to this problem is to hire an experienced […]
1. It’s All About the Benefits
Features highlight what a product or system has, while benefits tell the reader how these features will help them. Tell your reader how they will benefit from your service or product and you are well on your way to success.
2. […]
Writing does not have to be the dreaded task that many make it. There are several tricks that will ease your anxiety and help you produce quality writing in a timely manner.
1. Know What You Want To Say
Knowing what you want to say and then saying it is the […]
Do you dread writing? Have you ever stared at a blank page for hours trying to find the perfect words for the writing project at hand? Writing is a part of every business, but unfortunately, many fear writing tasks.
Clear, effective business writing is an important part of today’s business culture. With the advent of the […]
How do you set yourself, your company and/or your product apart from the competition? The creation of a unique selling proposition (USP) will not only help set you apart from the competition, but it will increase your business as well.
Generally, USP’s are not all that unique at all. What they are instead is a selling […]