What is Direct Response Marketing (DRM)?
Direct Response Marketing is a highly specialized form of copywriting. Not everyone can do it, and not everyone should. Direct Response was created by the direct mail industry. The term describes any form of advertising whether it’s print, online, radio or television that is meant to get people to respond now.
Two key components of direct response marketing are the offer and the call to action. Whether it’s a free report, or “six months no interest, ” DRM offers its audience something. Then, the offer is followed by instructions, a call to action.
“Call now to recieve…”
“You have 30 days to respond…”
“Simply fill out the enclosed card and we’ll give you…”
We have all heard the phrases and we have all responded at one time or another. That’s how you ended up with all those credit cards and magazine subscriptions. So, what does this mean for small business. It means that if you aren’t using direct response marketing to get the word out about your product or service, then you are truly missing out.
DRM is a great way to find new clients and have them discover the value you bring to the table. DRM is not just for large companies and corporations, every business of any size can benefit from this form of marketing.
Reference: Wikipedia
Reference: Bob Bly, Copywriter
This entry was contributed by Amy Leigh.
May 18th, 2007 at 9:57 am
Thanks for clarifying a marketing technique that I’d noticed but didn’t really understand. I’m sure all businesses could utilize this, no matter what their size. Those ‘call to action’ words can really be employed in any advertising, and they’re oh so effective.